Microsoft is dangling prizes made by arch-nemesis Apple to entice Australian web surfers to give its online search products a second chance.
Through its local joint venture with the Nine Network, ninemsn, Microsoft recently completed a full revamp of Live Search to improve results and integrate video, images, news and maps into search queries.
But in what is perhaps a sign of desperation given Google’s growing market share dominance, ninemsn is running a new Live Search promotion - Secret Search - offering surfers the chance to win prizes including the iPod Nano, Shuffle and Touch just for conducting searches.
News Source: The Age
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